Released on = May 25, 2007, 3:58 pm

Press Release Author = HenrichConsult.org

Industry = Non Profit

Press Release Summary = HenrichConsult.org announces the publication of the first of
a series of White Papers on educational research conducted on behalf of clients.

Press Release Body = HenrichConsult.org announces the publication of the first of a
series of White Papers on research conducted on behalf of clients.

This first of a kind White Paper covers the research conducted on the
entertainment-education radio soap, NEVER TOO LATE in Thailand. HenrichConsult.org
was involved in the creation of the NEVER TOO LATE series (101 episodes on national
radio) both from a mediastrategy development process. Communication goals were
established, implemented through a collaborative scriptwriting process, aired over a
year period and then research conducted primarily by research consultant, Christine
Henrich.

This study, as presented in the White Paper, has shown the effectiveness of the
entertainment-education strategy. It purposely engages the audience, causes them to
think about issues brought up on the program and then to choose to make changes in
their personal lives. Entertainment-education is an effective tool to involve an
audience in personal change.

HenrichConsult.org is a mediastrategy and educational consulting service offered for
non-profits here in the USA and overseas. For more information, email
info@HenrichConsult.org or call 434-878-3029.


Web Site = http://www.HenrichConsult.org

Contact Details = For more information, email info@HenrichConsult.org or call
434-878-3029.